Beats Electronics Is Breaking Up with Monster — Businessweek

I’m a musi­cian and good head­phones are a key tool in my record­ing tool­box. I never under­stood why beats audio were so expen­sive or had amped up the bass so heavy in every­thing… I do agree with Lovine though. Most of the music I lis­ten to comes from my iPhone into my car, my jam­box, air­play speak­ers, or headphones.

“We have very big ambi­tions for Beats beyond head­phones,” says Iovine. “Music has got to suc­ceed on the phone or else the record indus­try will never thrive.”